Showing posts from February, 2014

Advantage Love by Madhuri Banerjee : A frothy, light romance

Review by Nandini Muralidharan on February 20, 2014

If you’re finding yourself having a Valentine week hangover, make way for some fun romance – the bookish kind!
If you’ve read “Losing my Virginity and Other Dumb Ideas” or “Mistakes like Love and Sex”, you’re already familiar with Madhuri Banerjee’s simple yet compelling style of writing. “Advantage Love” follows suit and doesn’t disappoint. It is a story that a lot of young women will relate to, a story of following one’s dreams while trying to figure out a relationship.

The Plot
Trisha Mathur is a smart, intelligent and eloquent young lady studying at JNU, New Delhi. Having been raised in Lucknow by two academics, studying in Delhi and living away from home is her first tryst with independence. Being an avid debater, she meets the suave, cool and well-read Vedant Kirloskar at a debating contest. In true filmi style, animosity (on her part) leads to sparks flying and she is floored by more than just his Greek god looks – his ability …

The Hindu: Advantage Love & Thoughts

Review: by PREETI ZACHARIAH Madhuri Banerjee is back with another treatise on love, coming of age and relationships “Love and relationships are important to everyone,” says Madhuri Banerjee. “How much you are willing to give, defines who you are,” says the former screenplay writer, columnist, blogger and author. “Relationships fascinate me and it always intrigues me how they impact everyone’s life.” Her latest novel Advantage Love, a coming-of-age story of a young, small-town girl, Trisha, explores how love changes the shape of her world. “It is not autobiographical but there are some aspects of Trisha’s life that are similar to my own. I am from Lucknow. I came to Delhi to study and found it difficult to adjust to the new setting. My character came from there but otherwise she is a figment of my imagination, not anyone real.” Entwined in this story are elements of politics and sports because, “I believe that the youth are the future of this country and I wanted to drive home the me…

Game, Set, Advantage Love: A New Excerpt with Leander and tennis!

The week flew by. Trisha didn’t know how she managed to clock in so many hours at work when all she could do was think about Abhimanyu. They spoke to each other several times on the phone, and once Abhimanyu took his turn asking her his five questions. Meeting Abhimanyu seemed to have revitalized her. His presence in her life reminded her that we don’t really choose the people we love: Love chooses for us and brings us to them through coincidences. Even to Juhi it was clear how Trisha’s mood had changed. Trisha seemed brighter and less lonely. She made sure to convey all these nuances to Trisha’s mother, who seemed quite pleased. At work, Trisha displayed a quiet confidence that impressed her colleagues and superiors. One day, after making a thorough presentation to the board about malnutrition in India, her boss had told her, ‘Never seen you so driven and motivated, Trisha. Keep up the good work.’ Trisha was elated, feeling renewed vigour in life. She went back to her desk, took a ma…

Define your dreams: An Interview in Fuccha for Advantage Love

My interview in Fuccha - a college online magazine aimed for the youth and by the youth of India.
You can get Advantage Love from Flipkart

In a candid interview with Niharika, Madhuri talks about her successful journey, reading trends in India, new book and more.
Niharika: Tell us something about yourself, how has writing books and blogs changed your life, how do you feel knowing that your books and columns have changed the life of the readers as well?
Madhuri: Writing has always been a part of my life but now it’s become a career, something that I never thought would happen as I set out to be a director in life. I’m most happy if my work can make someone feel good about themselves or if they take something from any of my books and incorporate it or identify with it. If it gives pleasure in any small way, I feel I’ve achieved something in life.

Niharika: What’s a day in the life of Madhuri Banerjee like?
Madhuri: I wake up and take my daughter to school from Monday to Friday, come ba…

Book Review ‘Advantage Love’ by Madhuri Banerjee

by Chaarvi Badani Just ahead of Valentine’s Day, I received Advantage Love authored by Madhuri Banerjee. And it really helped set a nice, romantic mood for the most important day in the life of most couples (I presume). This book is a simple love triangle, sprinkled with advice and independence, free spirit and love itself. Don’t be a woman that needs a man. Be a woman that a man needs.The book starts off with the simple homely Lucknow girl coming to Delhi with dreams in her eyes. Here, Trisha meets young, hot to-be politician Vedant Kirloskar. He’s the rich bad boy you can’t resist, even though you don’t see a future with him. Soon, Trisha realises that there no “riding off into the sunset” with Vedant, as they come from families that are worlds apart. After an 8 month, Twilight-esque hiatus, enter Abhimanyu, young Tennis player. Trisha and him fall in love, fast and hard, and Trisha realises he is perfect for her. But then, Vedant re-enters her life, and Trisha is left torn. Is a bi…

The New-Age Art of Dating: iDiva special for Valentine's Day!

Madhuri Banerjee is a bestselling author, a blogger with CNN-IBN, a screenplay writer for Bollywood films, an Ad film director, a columnist with Asian Age and a mother. She has her own production house, Gray Matter Solution, that makes ad films and TV shows. She has also won a National Award for her documentary on women’s issues calledBetween Dualities. Her new book Advantage Love is a compelling and passionate contemporary Indian romance that explores the complexities of love, friendship and career in a woman’s life. Madhuri tweets with the handle @Madhuribanerjee and her personal blog is
The old clandestine meetings have given way to the new brazen flaunt-it-all relationships. Dating in India is very different from dating in the West. In both cases, there is a 5-step process. The West is more; meet each other often, fall in love, live together, meet the parents, and then walk down the aisle. In India it is more like; parents meet, grown children feel…

Advantage Love: An article in Midday paper

An article about my new novel Advantage Love in the Midday paper Mumbai Feb 11th 2014.

Special Discount for Valentine's Day:

Valentine's Day Present Ideas: Chocolates, Roses and Advantage Love.

Valentine's Day is coming! Buy your present here!
Sweet & Romantic Story Just for You Get to know the compelling and passionate contemporary Indian romance story of Trisha, who explores the complexities of love, friendship and career in a women’s life in this amazing book by Madhuri Banerjee available at ferns n petals. Get gift of a copy of ‘Advantage Love’ along with 100 grams heart shaped chocolates, 1 red round candle and a long stem artificial rose in a wooden tray.

FNP gifts are delivered by third party courier and which can be delivered within 3 to 4 working days. We are unable to make a commitment of exact delivery date.

Gift hamper of ‘Advantage Love’ by Madhuri Banerjee, 100 grams heart shaped chocolate, a red round candle and a long stem artificial red rose in a wooden tray.

Advantage Love: Running Away Only Brings You Back to Where You Started.

Destiny happens when you're least expecting it!

New Excerpt from Advantage Love:

When you wish too hard for things to happen, you end up greatly disappointed. But surrender to the Universe and it will give you pleasant surprises. Trisha muttered a prayer and broke into a run. Oh God, please let me catch that train. She reached the gates of the Metro station and there was the last train, just leaving the platform. She looked at her watch: 11.10 p.m. She was a minute too late. She sat on a bench, panting, feeling defeated and thinking what to do next. The station wore a deserted look, making her more anxious. She should never have taken such a late appointment here in Noida but work demanded that she travel for meetings and follow up with people. As a Communication for Development Specialist, after all, her job description said she ‘was responsible to lead the design, management, monitoring and evaluation of strategic communication for behaviour and community-led social change.’ She …

New Excerpt: Advantage Love: Seduction Always Begins With An Intelligent Conversation

Description: Advantage Love is about a girl Trisha, who's trying to make something of herself when love gets in the way. Twice! From JNU politics to finding a glamorous tennis player to fall in love with, strict parents to new bosses, Trisha's life seems relatable and desirable. It's about what to choose when you're confused. About exes and career choices. New relationships and old friends. And how life is moving so fast that we need to anchor ourselves and how this girl learns just how to do that. This book is a reflection of everything that youngsters go through today.  How young India wants to take a stand and yet find romance. How Love is the only Advantage we have in a world full of choices!

Buy it here:

Excerpt: Vedant and Trisha’s romance blossomed in the two years they were together at JNU. To her parents, she appeared to live in her little room on campus, but in reality she had moved in with Vedant and used his penthouse as her own. She also h…